Study: Original Digital Video Content Advertising Budgets on the Rise
In May of 2014, the Interactive Advertising Bureau (IAB) held their second annual NewFronts conference, coinciding with the release a multi part study indicating that (not surprisingly) 68% of marketers and agency executive will be increasing video ad budgets, with three out of four expecting original digital video programming to be as important as TV programming within […]
Considering the Context: Push vs. Pull
If you want to make a video to promote your company or organization, you need to ask a lot of questions. What is the concept? What is the budget? Who is the audience? What is the core message? How long will it run? What is the call to action? All of these are important questions, […]
5 Commercials Directed by Wes Anderson
Commercial production and ads support many independent would-be filmmakers dreaming of shooting their first feature film. Some may look at these ads as a troublesome stepping stone to the “big break”. But for seasoned feature filmmakers like Wes Anderson, directing commercials offers a fertile playground for experimentation. Many great filmmakers have made advertisements, including Fredrico […]
12 Surprising Things Holding Back Online Video Advertising
12 Surprising Things Holding Back Online Video Advertising (via TechCruch) After four years in the online video business, one thing is clear: if you produce high quality content and build sufficient distribution across a large enough number of consumer touch points, you can generate more than enough revenue from multiple sources and platforms to build […]
