Topaz Sales Consulting, a long-time client of ours, specializes in in-depth training for salespeople. Recently, they created an ebook on the art of sales prospecting, targeting sales leaders and professionals. The ebook, designed as a prospecting tool itself, was comprehensive and valuable, complete with a landing page and email list. However, Topaz realized they needed a visually engaging video to promote it effectively.
Cognitive Films was brought in to create a concise, compelling ebook trailer. We decided to use a mockup of the ebook in physical form to add visual interest, despite its digital nature. This approach highlighted the book’s over 50 pages, filled with more than just text, showcasing its depth and richness. The script was crafted based on the existing landing page, ensuring consistency with Topaz’s established branding in color, font, and style. The music selected also matched their previous promotional videos for a cohesive feel.
We produced multiple versions of the ebook trailer. One was create for the landing page itself, and another that included a website address and call-to-action for posting social media platforms like LinkedIn, Instagram, and YouTube. Topaz was thrilled with the results, having gained a versatile video asset that effectively promotes their ebook and drives more downloads. This engaging and visually rich trailer continues to help them reach and convert their target audience, enhancing their prospecting efforts.
