Blackboard, now part of Anthology, is a leader in education technology, empowering instructors with tools for course design, grading, and academic integrity. In 2019, Blackboard hosted BbWorld, their flagship conference, at the Austin Convention Center. They sought to capture the vibrant energy of the event and showcase its value to future attendees and sponsors through engaging video content.
Cognitive Films was brought in to document the conference over two days. Our team conducted on-the-spot interviews with attendees and thought leaders, capturing insights about the event and its impact. We also filmed keynotes, breakout sessions, tradeshow interactions, and the lively atmosphere of the conference. By blending dynamic footage of engaging moments with thoughtful testimonials, we crafted videos that highlighted the event’s professional and celebratory tone.
The final deliverables served as a powerful promotional tool, helping Blackboard attract sponsors and attendees for future events. The project was part of a broader partnership, during which we collaborated with Blackboard on various video projects between 2018 and 2023.
Filming BbWorld was a rewarding experience. Conferences like these bring together innovative ideas, inspiring conversations, and a shared excitement that’s a joy to capture. It gave us a unique window into the world of education technology and the people driving its evolution.
