Alma Lasers, a global leader in multi-technology systems for advanced aesthetic and medical treatments, hosts the annual Alma Academy Forum—a two-day educational event designed to empower practitioners with cutting-edge knowledge, skills, and resources. This year’s forum was held at the Hyatt Lost Pines Resort in Central Texas, combining learning with a vibrant Western-themed experience.
The event organizers approached Cognitive Films to create a dynamic event sizzle reel and supporting event social media content to capture the essence of the forum. Over two days, we filmed a wide variety of activities, including interviews with attendees and speakers, keynote sessions, hands-on demos, breakout workshops, and festive social events. The Western theme brought an added flair, giving us the chance to integrate a fun and approachable tone into the final video.
Our team worked on-site to seamlessly capture the energy and professionalism of the event while balancing the logistical challenges of a multi-track schedule. Post-production included crafting a fast-paced sizzle reel that highlighted key moments and a series of audiograms featuring testimonials from participants. These deliverables were designed to build excitement, showcase Alma’s commitment to its customers, and provide reusable assets for future marketing.
