Your Customer is the Hero in Your Brand Story
How do you tell your brand story that resonates with customers? Make your customer the hero in your story. The word “Storytelling” has become a
Make Me Care: Pixar Writer Andrew Stanton on Storytelling
In this TED Talk, Pixar director/screenwriter Andrew Stanton (“Toy Story,” “Finding Nemo,” “WALL-E”) shares a few of his ideas about what makes a great story. Here are
