Commercial production and ads support many independent would-be filmmakers dreaming of shooting their first feature film. Some may look at these ads as a troublesome stepping stone to the “big break”. But for seasoned feature filmmakers like Wes Anderson, directing commercials offers a fertile playground for experimentation. Continue Reading →
All posts in Video Advertising
The Five Elements of an Interesting Business Story
Every business, large or small, local or global, has an interesting story to tell. Unfortunately, this story is usually buried under a steaming pile of marketing cliches and robotic business language.
A great story can work to help potential customers pay attention, connect with your company on a deeper level, and spread your message virally through word-of-mouth. A business story can be told in many different ways. Whether it is through text, speech or video, the elements will stay the same. Continue Reading →
7 Great Content Ideas for Ongoing Video Campaigns
If you want to start creating regular video content for your Internet marketing efforts, you are going to need to step outside the television commercial mindset. You’ll want to start creating videos that your target audience will choose to watch because they relevant and interesting, not because they are forced to.
This is not easy, especially if you are trying to publish videos with any sort of frequency. Here are a few ideas for publishing ongoing, relevant and useful video content that your audiences will want to watch. Disclaimer: These video examples here are not produced by Cognitive Films. They are only good examples of content, not production quality. The quality level of your production will depend on your skills, time and money invested. Continue Reading →
How Pottery Barn Uses Web Video to Engage
When it comes to marketing online, nothing can touch the level of engagement a well produced video can provide. People usually prefer watching video over reading and clicking through photo galleries on websites. Media personality and blogger Leah D’Emilio recently expressed her appreciation for the videos produced by Pottery Barn. In their September email blast, they included this video, which is part of an ongoing “party planning” series: Continue Reading →
10 Common Website Video Mistakes to Avoid
Video is powerful when done correctly. If you are thinking about integrating a video into your website, make sure to avoid these common (mostly technical) mistakes: Continue Reading →
12 Surprising Things Holding Back Online Video Advertising
(via TechCruch) After four years in the online video business, one thing is clear: if you produce high quality content and build sufficient distribution across a large enough number of consumer touch points, you can generate more than enough revenue from multiple sources and platforms to build a profitable, stand-alone business. But no one said it would be quick or easy.
Building distribution isn’t obvious and most producers fail to build any meaningful reach, but if you can hatch an editorial direction and business strategy that can attract an audience, over time you will be able to create a real business around it. But keep in mind the surprises below. Continue Reading →
