With a myriad of festivals and abundance of like-minded professionals, Austin is a great city to make movies. The city offers plenty of educational options for budding filmmakers of all ages. If you are interested in learning more about video production, check out some of these Austin video production and film schools: Continue reading “Learn Film & Video Production in Austin, Texas” »
Video Production News, Events, Tips, Trends & Other Stuff
How Pottery Barn Uses Web Video to Engage
When it comes to marketing online, nothing can touch the level of engagement a well produced video can provide. People usually prefer watching video over reading and clicking through photo galleries on websites. Media personality and blogger Leah D’Emilio recently expressed her appreciation for the videos produced by Pottery Barn. In their September email blast, they included this video, which is part of an ongoing “party planning” series: Continue reading “How Pottery Barn Uses Web Video to Engage” »
10 Common Website Video Mistakes to Avoid
Video is powerful when done correctly. If you are thinking about integrating a video into your website, make sure to avoid these common (mostly technical) mistakes: Continue reading “10 Common Website Video Mistakes to Avoid” »
Austin Event: DIY Video Production for Nonprofits
The City of Austin Cultural Arts Division offers quite a few free workshops for creative professionals. If you have ever been curious about the basics of video production, especially for non-profit causes, this hands-on video workshop is definitely for you: Continue reading “Austin Event: DIY Video Production for Nonprofits” »
Peter Guber on How to Tell Authentic Stories
Every time you tell a joke, recommend ar a movie, or describe an experience, you are storytelling authentically. You believe it. You were there. Because they were significant you, you genuinely want to share these experiences with others.
As a speaker, presenter or interviewee, you can achieve this level of authentic engagement on-demand. Whether it is one to one, in front of a group or even on camera, it is possible to connect with your audience on a much deeper level when you tell your story authentically. In this Harvard Business Review video interview, Peter Guber, chairman and CEO of the Mandalay Entertainment Group, explains the process behind this storytelling strategy: Continue reading “Peter Guber on How to Tell Authentic Stories” »
New Vimeo Pro Video Hosting for Business
Vimeo recently announced a new upgrade, Vimeo Pro. This $200/year video hosting service is geared toward businesses who want to utilize the simple video hosting features of Vimeo for commercial purposes. Continue reading “New Vimeo Pro Video Hosting for Business” »
How to Prepare for a Video Interview
If you are going to be interviewed on video, chances are you are going to want to bring your A-game. Understandably, some people get nervous before a recorded interview, but there is no need for that when you come prepared. Review and practice these tips, and you will surely knock it out of the park. Continue reading “How to Prepare for a Video Interview” »
12 Surprising Things Holding Back Online Video Advertising
(via TechCruch) After four years in the online video business, one thing is clear: if you produce high quality content and build sufficient distribution across a large enough number of consumer touch points, you can generate more than enough revenue from multiple sources and platforms to build a profitable, stand-alone business. But no one said it would be quick or easy.
Building distribution isn’t obvious and most producers fail to build any meaningful reach, but if you can hatch an editorial direction and business strategy that can attract an audience, over time you will be able to create a real business around it. But keep in mind the surprises below. Continue reading “12 Surprising Things Holding Back Online Video Advertising” »
Three Big Web Video Trends in 2011
Some years you can just feel the rumbling of the train down the tracks. In the past two weeks I’ve found myself in both a Best Buy and B&H — and the level of sophistication and technical curiosity that I witnessed from average consumers is remarkable. From home routers, to cloud computing, to network attached storage, people are building sophisticated media creation and consumption setups in their living rooms.
Austin Event: Storytelling Through Film
In October 2010, with the support of Humanities Texas, we were able to provide educators with the opportunity to participate in a day-long training during the Austin Film Festival & Conference facilitated by film industry experts. This session was focused on providing teachers with the knowledge base to implement a screenwriting curriculum and convey to their students the elements necessary to write a short film script. Continue reading “Austin Event: Storytelling Through Film” »